Frenchwoman Laetitia Trouillet is the designer and owner of the Lalla label. The label was founded in Marrakech about 9 years ago. Lalla is known for great bags made of leather, terry cloth and carpet fabrics. The terry shoppers are made from thick towel fabrics and lined with colourful African fabrics.
The Carpet bags in many different designs are made from carpet fabrics. Among other things, Laetitia has a personal shopping service for the big hotels such as The Four Seasons. She has guided Gwyneth Paltrow and Jessica Parker through the souk and advised them on their purchases.