Collection: Lalla Marrakech

The Frenchwoman Laetitia Trouillet is the designer and owner of the label Lalla from Marrakesh. 

The label was founded in Marrakesh. Lalla is known for great bags made of leather, terry cloth, and carpet fabrics.

Lalla bag for beach, city, or sports

The terry cloth shoppers are made from thick towel fabrics and lined with colorful African wax fabrics. The handles are made long enough to also rest on the shoulder. They usually have a zipper incorporated for closure.

Fancy velour bags with oriental patterns

The carpet bags in many different designs are made from carpet fabrics. They are lined with canvas, beautiful and one of a kind.

Discover the exciting world behind Laetitia Trouillet's Marrakesh brand Lalla.

What began with a focus on local craftsmanship and authenticity has developed into an international brand that aims to help make the culture of the North African country known worldwide. 

One thing is certain: Lalla's journey of discovery is an entertaining pleasure!

Lalla is a brand that focuses on local craftsmanship and authenticity. The founder, Laetitia Trouillet, has set out to make the culture of the North African country known worldwide. Lalla takes an innovative approach and promotes creativity not only locally but also globally. Laetitia Trouillet had a dream: she wanted to establish a foothold from Morocco in the biggest fashion hotspots of the world. With her passion for fashion and her sense of aesthetics, she eventually founded Lalla – a unique fashion brand with an amazing story. Lalla's journey of discovery is both entertaining and inspiring! Every designed piece is carefully handcrafted and reflects the rich cultural heritage of Morocco. From traditional Berber rugs to modern designs, each collection showcases the beauty of the country in its own way. But what makes Lalla's success? It is not only the beautiful designs or high-quality materials but also the brand's commitment to sustainability and fair working conditions in local workshops. Through this commitment to social responsibility, Lalla ensures that every purchase of a garment has positive effects – both on the customer and the local community. Overall, Lalla's story offers us much inspiration on how to build a successful brand by focusing on what really matters (here: local craftsmanship and authenticity). Lalla is a wonderful example of how creativity and innovation can be promoted – not only locally but also globally! Laetitia offers, among other things, a personal shopping service for major hotels such as The Four Seasons. She has already guided Gwyneth Paltrow and Jessica Parker through the souk and provided shopping advice.